Make Your Next Networking Event More Successful

This post comes to you courtesy of ideas from Lifehacker & Mail Chimp blogs.

The next time you have an event to attend – be it a trade show, a networking event, a usergroup meeting, etc, do a little work ahead of time to make sure you meet with and get the contact info for key attendees.

Make a list of the people you want to be sure to meet at the event, and if you can, track down their email addresses. At the very least, you’ll be able to make a list of names to check off as the event progresses, but with a little effort you can do so much more than that.

Research:

Flowtown Logo

Turn an Email Address into a Social Profile.

Do a litte digging on the people you want to meet. See if you can find their blog, their website, their facebook page, etc (use a tool like Flowtown to get headed in the right direction). With Flowtown, a simple email address unlocks the door to social profiles, and even compiles them all in once place. You can snag an image, jot down a few notes about the person, and maybe even connect in advance of the event. At the very least with a little additional insite to their personality you’ll be able to keep the conversation going with a few specific talking points.

Compile Your List:

Now take your list of names and email addresses and compile that will all the other little goodies you found about the people you want to connect with. You could put these together and print them on a small card (leave room for phone numbers and email addresses for those you don’t already have).

Get Tech Savvy:

Bump

Bump

If you’re really good, you’ll take your list of contacts and preload it – with all the additional info you found – into your phone’s address book. This way when you do get a chance to meet someone you can quickly add their contact info the address record you’ve already created. You could also try adding Bump or a similar app to your phone to make exchanging contacts super fast.

This certainly beats an akward business card exchange – and having to enter all the business card info into your CRM or address book later.

Another cool trick would be to use CardLasso from Model Metrics. CardLasso allows you to take a picture of a business card and have it automatically transcribed and entered to a csv file, your Outlook contacts or even to Salesforce as a new lead. I’m guessing the CardLasso trick is the least cost effective, but when I saw it at Dreamforce ’08, it was really very cool.

Don’t forget to bring your business cards – you’ll still run into people who expect them – and create a plan of action for following up with all of your new-found friends in a timely manner.

Have any of your own networking tips? Share them in the comments.

Dreamforce Sales Session

Ok, here’s one more session you should check out. Make Every Rep Sell Like Your Best Rep. This is the session our VP of Sales co-presented (with Mike Rosenbaum VP of Business Ops Salesforce). It focuses on one of our marketing strategies (email marketing) and how we use reporting and analytics to track how successful the marketing and sales efforts are. You can hear me at the very end answer a question. My voice is horrible on this thing. So, actually, don’t listen to the end of the Q&A.But Steve came across well, didn’t sound nearly as confused as I did.

Seriously though, I helped put the presentation together, it went very well, generated a ton of interest for our friends at Genius.

Ideas, Such Big Ideas

Finally, I have a bit of time to catch up on my notes from Dreamforce.

So my two favorite sessions at Dreamforce focused on Salesforce Ideas and Facebook.

Ideas and Force.com Sites

The Ideas session was led by the owners of the Ideas projects at Dell (Vida Killian) and Starbucks (Matthew Guiste). Both Dell and Starbucks use force.com sites to expose the Ideas API. They each gave a run down of how they use Ideas to deliver the features/products their customers want and how they moderate their Ideas sites. Here’s an overview of what we learned from them

  • Be prepared for an onslaught of Ideas when you first roll it out. Have plenty of moderators ready to resond to Ideas and put out fires when necessary.
  • Be prepared for negative feedback through Ideas. Its going to happen. Not everyone loves everything about your products to death and wants to snuggle up with them every night. Take the negative feedback, respond to it in a constructive way, and turn it into a conversation about how you can make your customers happier.
  • Expect a huge drop-off in activity on your Ideas site after the initial wave. Just keep responding to the ideas that do come in and folks will come back.
  • Keep a blog on the site that talks about what ideas are being implemented and give Kudos to the people who submitted them.
  • Encourage social networking with your ideas. When you integrate Ideas with Facebook, whole communities read the news that the people they know are submitting and voting on Ideas.

And speaking of Facebook, that provides a nice seguay to the next session.

Kingsley Joseph and Clara Shih of Salesforce talk about Social Media Marketing with Twitter, Facebook, and Blogs.

Kingsley’s role at Salesforce is to try to bring their marketing into the social realm. These guys covered so much ground, you really just need to watch the session to catch everything. Here’s an overview though

  • Keep up with the metrics related to social marketing and your brand. It can be difficult to do, but its important to try to measure the effects and stay on top of trends.
  • Use social media tools like Twitter, Facebook, and blogs to get your name out in the social networks.
  • Try Facebook ads to get your ads infront of targeted audiences.
  • Use Salesfore business applications on Facebook.
  • Distribute info about your product/brand virally.

Dreamforce 2008

I’m still recovering from my trip to San Francisco for Dreamforce. It was a blast, and I came back to Texas with some amazing ideas and a renewed inspiration to grow professionally. Some big things may have come out of this trip, only time will tell.

For now though, a recap.

First TImers and Expo Reception

Sunday evening they held a short session on how to get the most out of Dreamforce. This was basically an overview of the guides and maps, some tips for getting the most out of the sessions, and an intro to some key players in organizing the event. It was a nice way to start the week.

Then we were off to the expo reception. I stopped by to chat with our friends from Genius, Jigsaw, and Instant Service and then started winding up and down the aisles to get a feel for who was there, what was new, and who would I need to be sure to spend some time with before the week was out.

Keynote: 1

The first keynote was by far the best. Marc Benioff, CEO of Salesforce, led the keynote which included the announcement of force.com sites and a reveal of Neil Young’s LincVolt project.

Off to the Sessions

After the keynote it was off to the sessions. I attended a session on AdWords that unfortunately didn’t teach me anything I didn’t already know. It also made me want to stand up and walk out of the room when the presentor claimed that organic SEO is a waste of time and resources.

We had some lunch with our Sr VP of Sales, Peter Grace, and helped him prepare for his own session based on our email campaign and reporting strategy. We were shocked to have a packed house of over 150 attendees, and very pleased with Peter’s presentation. We gave huge props to our buddies at Genius including a step-by-step demo of how their product works and then focused on how reporting and tracking throughout the sales process can help identify weaknesses and ways to help reps improve their close rate.

Foo Fighters and More Networking

After the sessions came the Dreamforce Gala featuring the Foo Fighters. Now this is not a concert I would buy a ticket for, I’m just not a huge fan, but the do put on an amazing show. Of coarse, loads of free liquor will make anyone seem incredibly entertaining…

Keynote 2

The second keynote featured some pretty cool stuff from Dell and some stuff that just confused us all. The whole theme of Dreamforce was cloud computing…and they were featuring some of their servers…so that was a head scratcher for us.

Sessions: Day 2

Lets just say I still didn’t see anything that totally blew me away.

Sessions: Day 3

There was no keynote on day 3, we just dove straight into the session. This was the day that rocked my world. I’m going to go into great detail here, I want to do that in individual blog posts, but what I saw was:

  • All about Facebook: Ads, Ideas, Apps, anything from salesforce you want to expose to the masses
  • Ideas: Dell and Starbucks featured their Ideas sites and explained how they use them, moderate them, and what makes their customers love them.
  • Campaign Management through Salesforce: How Salesforce uses Salesforce to manage campaigns and track results.

Keep an eye out in the coming days for more info about these sessions.

All in all, Dreamforce was a great experience. I found out that we are doing something unique and innovative and that my skills are more marketable that I thought. It reassured me that I am doing my job of keeping up to date with my skillset and strategies. Even in an industry that doesn’t always support or encourage out-of-the-box strategies, we’re pushing the limits and so far its working for us.

CMS Expo 2008!

This winter, CMS Expo 2008 (December 4th and 5th) will spotlight my favorite CMS, Joomla!

According to the Dallas Joomla! User Group, Anthony Ferrara, Joomla Project Development Coordinator and CEO of  JoomlaPerformcance Inc, will kick off the CMS Expo this winter in Denver with the opening keynote address on Thursday, December 4th. Joining Mr. Ferrara will be none other than Joomla Co-Founder, Mitch Pirtle.  Mr. Pirtle is Vice President of the New York-based KickApps Corporation, which builds social networking rapid development tools to integrate with Joomla and other CMS solutions.

The line-up of Joomla experts includes:  Samantha Bovat, Steve Burge, Tom Canavan, Mike Carson, Victor Drover, Tom Elliott, Jen McKibben, Andrew Neale, Barrie North, Steve Pignataro, Azrul Rahim, Chris Rault and Bill Tomczak.

Rich Maggiani: Discovering Your Inherent Skills

Your path in life is like a path into the mountains…it starts out easy and you can see where you are going…then the path gets rough and hard to follow at times…but at the top of the summit, the clouds are gone and you can clearly see where to go.

-Rich Maggiani

This was my first live blogging attempt, and it was really alot of fun. Maybe that was just because Rich was a great speaker. I think I got more out of the presentation than I would have if I had just been sitting and fidgeting in my seat.

I broke the first rule of live blogging. I didn’t set up early. My computer took its dear sweet time to boot up, but that’s ok because mostly Rich was just introducing himself to the audience.

Ok Paul, its a work in progress, but thanks for your early comments :)

Taking notes as I go, it’ll all be reformatted in the morning folk

First, an overview:

Rich’s “Rediscovering Your Inherent Skills” focuses on analyzing your accomplishments, writing stories about the ones that mean the most to you, and analyzing those stories to see where your strongest inherent skills come into play. Download the exercise.

Where did Rich keep his journal of stories and accomplishments? In a composition book sealed up in a zip-lock bag.

Where did Rich do most of his writing? From the public library, outside, anywhere that was quiet and would allow him to think.
When I was in high school, I had an English assignment to keep a transcendtal journal throughout the entire school year. My Teacher, Mrs. Wascom, told us to write outside where we could think clearly. Rich was lucky enough to do his writing in lovely Hawaii, I had to sit under the tree in the back yard…

A little bit of back story on Rich. He was fortunate enough to take a 6 month sabbatical with his wife and children, move to Hawaii, home school the kids, and take time out of life to live, learn about himself, and find his path again.

On With the Exercise

About Skills

There are two types of skills: Learned skills and inherent skills. Inherent skills are what give you self expression, self fulfillment, self confidence, and pride. What might be an easy process for someone with an inherent skill is difficult for those without the inherent skill.

Inherent Skills Exercise

Part One

Create a chronological list of all of your accomplishments and acheivements. Focus on the positive, enjoyable activities that impressed yourself…not others. Think about accomplishments came easily and ones you had to fight for. Think about things you contributed to and got recognition for. You probably overcame frustrations, learned something in the process, and in the end saw a clear, positive benefit (even if you were the only one who saw it).

Now take that list and structure it into life stages or time frames. Your list should have at least 2xs your age in accomplishments. Take your time to do this part of the exercise. Rich suggested a solid week, but you’ll find the exercise sometimes takes longer, or is ongoing. You’ll get to a point where you feel ‘done’ enough to move on.

Note: organizing can be difficult because time frames tend to over lap, but thinking about these things in chronological order can show you differences in the way you approached the same task, and how you developed over time.  It helps to be somewhere quiet, like the library or outside, where you can think and write without distractions. The longer you think about this, the more you will get out of it.

Part Two

  1. Mark all enjoyable accomplishments.
  2. Select 20-30 from these marked ones.
  3. Define your major skills sets.
    Example: Rich owned a graphic design firm turned marketing agency: researched to hire a creative director…went through the interview process and hired a creative director that ended up buying the business from Rich. While he was interviewing these people he was looking for a specific skill set, but he also used his own skills to find the right canidate (hand wrote the process, then typed and pasted it) divided skills into major and minor skills (he used to find this person)
  4. Organize your accomplishments into the major skill sets.
  5. Select 7 major areas.
    Reminder! List every accomplishment you can think of…you may have some more to add at this point

Inherent skills: All positive, enjoyable activities, Impressed yourself (not Others) 100% Comfortable, within or outside of an organization

Part Three

So now you have your 7 Majors Areas. Group your skills/accomplishments into these 7 major areas.

Note from the audience: Some people are using cards to write the accomplishments so that it is easier to arrange them.

Circle the 7 accomplishments you feel the best about. Note: this was the most difficult for Rich, took some time to pick the 7

Based on these 7 accomplishments, write 7 stories:

  • Write detailed, step-by-step stories
  • Write everything you can remember
  • Don’t leave anything out
  • Use vivid verbs, avoid ‘to be’

Part Four

Analyze the stories.

Paul, where are ya, get on Gmail?

At this point, I am supposed to be looking at page 3 of a document I didn’t get, so bear with me. Aw, DeAndrea found one for someone else at the table, but not me.

Rich provided a hand out with a grid system for analyzing your accomplishments. I didn’t get the hand out, so I’ll try to come back later and fill in more info in this section.

Finish all 7 stories and you’ll have a grid that shows your minor and major skills (This will help you discover your inherent skills).

You’ll start to see trends in your stories that create a pattern of inherent skills.

Rich has a story of being a paper boy as a child and loving working for himself…which makes sense that he eventually owned his own business

  1. Summarize your boxes
  2. List your strong inherent skills
  3. List your moderate inherent skills

Q&A

Q: Is there a difference between an interest and a skill?

A: Yes. I am interested in pro-football, but I am not skilled at it

Q: Why did you do this?

A: Rich realised he was managing his business, but he wasn’t very good at it and wasn’t happy doing it (became good at it because he had to) He started his business when Page Maker and Laser Printers were all the rave. His company kept changing because the industry kept changing, he realised he loved reinventing the company, but hated managing the company. He knew it was time to leave when he was competing with and beating the competition.

Q: What do i do next with the information?

A: You do what you feel is right. Here is what Rich did…he took a sebatical.

Rich’s Plan for his sebatical

Relocate

Relax

Reflect

Reinvent

Rejuvenate

STC LSC Community Meeting

Tonight I’ll be trying my first live blog post at the STC LSC Community meeting.

Meeting Topic: Rediscovering Your Inherent Skills by Rich Maggiani

The Latest from DFWSEM

I love it when I can attend the DFWSEM quarterly meetings. They always have a great energy, and I always, always learn something. (Usually alot of somethings)

Unfortunately, I just can’t make it to all the meetings, but fortunately, I can download the notes from their blog.

The last meeting was on July 16th and they covered two topics. Outrageaous Tips and Tricks that Allow You to Quickly Fail at Natural Search and the same for Pay Per Click.

I’m not a Pay Per Click person, mostly because we just haven’t devoted the resources to it yet for my company, but I am always excited to learn more about it. I’ll sum up and provide my commentary to those tips in my next post.

And now, on to the Organic Search tips.  These are the tips with my intriguing insight, but you can skip my babble and download their pretty, pretty presentations from their blog.

How to Quickly Fail At Natural Search

  • Not Having Any High Authority Inbound Links:This is so important I had to move it to the top. You need these inbound links and they can’t be from a shady source. Get your links the old fashioned way: submit quality press releases, reach out to organizations in your industry, submit articles, have link-worthy content, and what the hell, ask for links.
  • Explosive inbound link growth: its such an obvious sign of a hard core campaign, your links should grow over time. That said, sometimes we all play ‘catch-up’ and blast the world with our news all at once…like me finally getting around to this new blog)
  • Improper use of internal linkage
  • Use of “marketing speak” vs “consumer search speak”: You have to use the words people are searching for in your content. Don’t let sales write your content, do your research, see what people are searching for, and write to that.
  • Shallow on page word counts
  • Shallow content depth, in terms of unique site pages: Having tons of pages that mirror one another doesn’t mean as much as tons of pages that are unique and useful.
  • No presence of a site map: Not having a site map is really just asking for it. Your site map tells bots and less often people just what’s on the menu for your site. I suggest a pretty html site map that is accessible from the front-end and an xml site map that the bots can use.
  • Session IDs in the URL string
  • Too many value parameters in the URL string
  • Too much extraneous code (inline CSS, JS, PHP, etc): If you still aren’t using a good CMS that takes care of this problem, then you’re crazy. Even if you’re using Dreamweaver for your site, you can look at the code and clean it up before you publish it.
  • Using Flash for Navigation: This one is a pet peeve to all of us that care about SEO and accessibility. Flash is cool, it looks awesome when its done right, but if you can’t see, you can’t use it. This means you’re shutting out the millions of vision impared folks in the world and our good friends the search bots. If you client/organization demands a flash  menu, back it up with an html menu. The html menu will display to anyone without flash and the bots and screen readers can use it.
  • Using Images for Text Elements: Another pet peeve. Sure, its easier to draw that table in paint and slap a screen shot of it up on the website, but don’t ever ever do it! I have one instance of this on one of my sites and it drives me insane. (I will get it changed one of these days!) If you client absolutely insists on the image, then the alt tag is your new best friend.
  • Using Flash for Text Elements:See the previous 2 rants
  • Rebuilding on a New Domain with a Bad Search History: Before you purcahse that new domain, do your homework. You need to find out if that domain has ever been used for black hat seo. If it has, that bad history is now your problem.
  • New Domain
  • Site has 60% + duplicate content: Just create original content.
  • Cloaking irrelevant or non-identical content
  • Same Color Text and Background: This is pure, right out, black-hat SEO. Don’t do it. Yes, it will increase your keywords on the page. Yes, it will get you blocked. Don’t do it.
  • Keyword Stuffing in the Title Element: A title is a title, don’t take advantage of it to stuff it with keywords. A Title longer than 6 words is very suspect.
  • Not Having a Listing in Yahoo, DMOZ or Business.com: These are fairly easy to obtain, just go to their sites and submit your site.
  • Not Having Any High Authority Inbound Links: This should really be at the top of the list. Its a killer. Actually, I’m copying this to the top of the list. Hold on…Ok, there we are.
  • Linking from a bad neighborhood: The source of your links matters. See previous rant.
  • Robots.txt-Disallow
  • Poor Design
  • Poor approach to Writing
  • Lack of Keyword Rich Anchor Text in Internal Linking Structure: This is what I call the “click here” effect. You see it all the time. I’m sure its on my own website. That anchor text should guide the user to do something even if all the text around it is gone. For example “Click Here to download the MySoftwareRocks2.0 user guide” leaves you with Click Here. But saying “We recommend that you Download the MySoftwareRocks2.0 User Guide leaves you with Download the MySoftwareRocks2.0 User Guide. And look how we snuck in that keyword.
  • Poor Calls to Action on Landing Pages: So, you got them to read your email/ad and go to the website. Now what? There needs to be a clear call to action. Try using a link with rich anchor text!
  • Lack of SEO Process: SEO is just the first step, you’ve got to remember what you did and be able to analyze those results.
  • Keyword Stuffing in Alt Text: I know, I know, I told you to use that Alt text to your advantage. And that you should. Describe what is in the image using the words and phrases your web visitors use. And then stop. Don’t add more and more and more keywords in there just to be adding them in there.
  • Over Aggressive Robots.txt
  • Redesigning a website and launching without 301 redirects: This should just speak for itself…

Next up: How to Really Mess Up Your Pay Per Click!

HFI Presents: Gazing into a more usable design

Monday night I attended Human Factors International‘s dinner and presentation on advanced eye tracking tools.  The event took place at the fabulous offices of IMC2.

Let me start this off by saying that IMC2 is a company I’ve followed for the past few years, and I’ve always wanted to get in the doors to see what this funky, bring your dog to work, laid-back atmosphere was really like. More about that later, but first lets get to the stuff that is actually important.

HFI’s Presentation

The presentation was basically just a look at the software and what it can do. I was hoping to get some info I could apply to my sites, but I guess that would be hoping for too much.

The equipment and software is pretty amazing though. HFI uses the Tobii for their eye tracking studies, and it does do some pretty amazing things.

The way Tobii works is it uses 2 cameras to track a spot just above the pupil of your eye. After a short Tobii in actioncalibration of the machine, you’re good to go. The visual representation of the tracking looks like red dots with scribbles in between.  While this is going on on the front end, the software on the back end is busy throwing coordinates into a database. These coordinates are what allows usability folks to create heat maps, graphs, and other statistical representations of the user’s experience.

Back to the Fun

So, back to the amazing offices of IMC2. Part way through the HFI presentation we had to sneak out to find the restrooms (free beer and sitting for a long time do not mix) and ended up on a tour of the offices with one of their usability guys. They actually have two offices in Dallas, so I can only vouch for the coolness of the one I visited. This place was amazing! They have little balconies all around the building, one is a big one that they call the backyard. They have a Guitar Hero room, a zen room, a conference room with the furniture hanging upside down from the ceiling, and awesome break-out rooms for teams to hang out and be creative. I wish I had taken my camera phone with me to snag some pictures, cause it was super cool.