Resume
Profile
Marketing Communications professional seeking an opportunity to grow, learn with and contribute my diverse skill set to a growing and challenging company. I am passionate about the Web, interactive marketing, business processes/operations and the important relationship between Marketing and Sales.
Experience
Senior Marketing Communications Specialist
Advanced Data Exchange Irving, Texas 2007-Present
Work with Senior Vice President of Strategy to identify the company’s marketing needs and plan and execute them.
Awarded DemandGen Report’s Sales & Marketing Alignment award
- Responsible for all areas of Marketing, including:
- Interactive/Email Marketing
- Branding
- Trade Shows
- Public Relations
- Plan and maintain the ADX Marketing budget.
- Explore new Marketing approaches,
- Serve as the resident expert for what others are doing to succeed in Marketing
- Implement creative, efficient Marketing programs
- Manage the ADX Website.
- Analyze Website statistics and make appropriate updates
- Optimize the Website for best organic search rank (increased unique visits by 57%, keyword sources by 833%)
- Compile statistics and recommendations for the Website to present to the Executive Chairman of the Board and CEO
- Plan, execute, and maintain all documentation projects.
- Manage the ADX Self-Service Portal
- Write and update all ADX User Guides
- Write and maintain the CommerceView online help
- Edit all customer-facing documentation, mass emails, and communications
Director Marketing Operations, Founder
enGEN360/Steelewriter.com March 2003-Present
- Work with companies to analyze their existing Marketing/Sales collateral, projects, and business processes and find areas to improve efficiency and effectiveness through improved tools, collateral, and operations.
- Create interactive and highly maintainable Websites for clients using open-source CMS.
- Design logos, Websites, business presentations, and other Marketing/Sales items for clients.
- Help companies identify their lead generation and management needs, then implement the tools that fit their needs and budgets.
Intern
Computer Associates Summer 2005, June 2006-March 2007
- Repurposed Millennium bug software documentation to market the products for post 2001 use
- Worked with senior developers to ensure accuracy of the repurposed documents
- Learned and followed CA’s strict style guide and standards of writing
Contractor
Accor North America March 2006-May 2006
- Outlined and developed user guides and training material for front desk software that would reach thousands of Accor hotel employees
- Performed field research to determine what content was necessary to include and the best way to deliver it
- Completed work ahead of development schedule
Copywriter contractor
match.com march 2006-May 2007
- Contributed copy for website, pay per click ads, and external advertising
- Compiled dictionary of acceptable ‘matchWords’ for Site users
- Reviewed user profiles to assure they met match.com standards
Education
Bachelor of Arts in English
University of North Texas
Software/Programming Skills
- Microsoft Office Suite
- Adobe Creative Suite
- Adobe Dreamweaver
- Joomla! CMS
- html
- Some php and JavaScript